Understanding OTT Streaming: A Comprehensive Guide
In the ever-evolving landscape of entertainment, Over-The-Top (OTT) streaming has emerged as a game-changer, altering how we consume video content. This blog provides an in-depth look into what OTT streaming is, the platforms it encompasses, and how it has disrupted traditional media. What is OTT Streaming? Over-The-Top (OTT) streaming refers to the delivery of video content over the Internet, bypassing traditional cable, satellite, or broadcast television platforms. The “over-the-top” term signifies that the content is delivered over the top of existing internet infrastructure, directly to viewers via apps or websites. Unlike cable or satellite TV, which requires a dedicated channel lineup and scheduled programming, OTT streaming offers more flexibility. Users can access a vast library of content on-demand, enabling them to watch what they want, when they want, on a wide range of devices. How Does OTT Streaming Work? OTT streaming relies on an internet connection to...